Designed for the person who knows their vehicle needs and purchase situation and would like some industry guidance on which dealership to use for their final sales interaction. Control The Road searches out and connects with only the most highly qualified auto dealers who understand the expectations of a customer using the Control The Road Dealer Match Program.
The Dealer Match Program is an innovative NEW shopping tool designed with the SHOPPERS benefit in mind, dealerships do not pay to receive your leads unless you buy from them.
Once all selections have been made and preferences submitted through the Control The Road Vehicle Purchase Guide and online purchase preference form, we begin a 48 hour review and identification process.
If a CTR qualified dealership exists in the shoppers areas, they will be sent a contact list and brief outline of how to proceed. Otherwise CTR will research local dealers based on shoppers brand, model, equipment and geographical needs. We review the key elements of a dealerships digital presence to identify customer focus stores in your purchasing radius.
These elements include:
• Inventory display
• Price transparency
• Rebate description
• Community involvement
• Staff and Management listing
• Awards
• Review management
Control The Road will return a list of dealers in your area to contact. CTR Guarantees your satisfaction or No Charge.
